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TikTok is introducing a new feature that permits them to lessen the volume of artificial intelligence-produced content appearing in their streams. This move comes as the company disclosed that it now features over 1 thousand million AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a rise in content created by AI, spurred by new AI video creators.

The Broader AI Trend

Recent reports that almost one in 10 of the quickest rising video streams on a popular video site primarily display clips produced artificially. A large amount of this material is considered “AI slop”, a term for inferior, bulk-generated content that is typically absurd or bizarre.

Based on user feedback that many people like content produced via AI tools, from digital art to educational videos, and we aim to provide users the option to adjust the amount of that, based on their own choices,” stated a company executive.

Scale of AI Content

TikTok disclosed that there are currently 1.3bn videos on its service labeled as artificially created. Overall, in excess of 100 million videos are added to the app each day, making AI-generated material a relatively small part of its total content library.

Customizing Your Feed

Users will be capable of reduce or increase the level of AI content they see by accessing the topic control option in the app and selecting AI-made media. Additional categories that are already be adjusted under the filter encompass news, fashion, aesthetics, and choreography.

AI Disclosure Rules

Its guidelines mandate users to tag “realistic” artificially created content, and it forbids harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is unmarked can be deleted under its community policies.

Furthermore, the app will henceforth attach an artificially created tag to content produced via its own AI tools, or detected by an industry-wide initiative for identifying content made by AI. This measure is intended to stop users from attempting to circumvent the disclosure requirement.

AI Literacy Programs

The company is also establishing a $2 million awareness program for professionals and organizations to produce learning resources about ethical AI use. This project will assist non-profit groups specializing in educating computer science.

Content Safety Approach

The video-sharing app has justified its content review process, following controversy over intentions to make redundant numerous review team members in the UK. The company is set to eliminate 439 jobs in its trust and safety department in its British office, with labor groups and internet security professionals voicing alarm that humans are being replaced by automated systems.

A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content before it has to be seen by people. The platform reported a 76% decrease in shocking and graphic content handled by content reviewers over the past year due to intervention by its machine learning processes.

We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is where a significant AI assistance is making a difference process content quickly.”